Singapore
L’Oréal Announces Top Startups for 2025 Beauty Tech Grand Finale in Singapore: L’Oréal has officially announced the 10 startups that will head to Singapore for the Grand Finale of the 2025 SAPMENA Big Bang Beauty Tech Innovation Program, the biggest Beauty Tech open innovation competition of its kind. The event, scheduled for November 7, 2025, will determine which innovators secure a L’Oréal-funded commercial pilot opportunity and a year-long mentorship program with senior executives and global partners.
Startups Advance After Rigorous Evaluation
After an extensive evaluation by industry experts, 10 startups from the South Asia Pacific, Middle East, and North Africa (SAPMENA) region emerged as finalists. Each of them offers bold, scalable, and tech-driven solutions to tackle challenges in the beauty industry.
The finalists represent the most promising innovation in AI, sustainability, digital marketing, and material science, reflecting the region’s growing reputation as a hub for creative, technology-powered solutions.
Grand Finale: A Platform for Global Exposure
During the finale, the teams will pitch to a distinguished panel of judges from L’Oréal, Google, Meta, and Veros Ventures. Winners will gain the opportunity to collaborate with one of L’Oréal’s 37 international brands, gain potential exposure across 35 markets, and receive mentorship from senior executives throughout the year.
Grand Finalists of L’Oréal’s 2025 SAPMENA Big Bang Beauty Tech Innovation Program
- Betterdata (Singapore): Offers large-scale synthetic data generation to ensure privacy while enabling analytics and model training.
- Digital First AI (UAE): Supercharges marketing campaigns and maximizes ROI with proprietary AI agents and workflows.
- Halo AI (UAE): Helps brands scale content creator collaborations with AI-powered vetting, analysis, and selection.
- Heatseeker (Australia): Runs live, in-market experiments using its AI-powered platform, delivering rapid, quantitative evidence.
- Infloso AI (India): Provides AI tools at the intersection of technology, advertising, and creator economy to help brands grow across platforms.
- Newera Bio (Australia): Develops bio-based dyes and binders for cosmetics and textiles, cutting costs and resource use while improving performance.
- Springboards (Australia): An AI-powered cloud platform that accelerates creativity with research, ideation, and campaign validation tools.
- Sravathi AI (India): A silico chemistry AI platform that designs advanced pharma solutions using molecular modeling and chemical engineering.
- Without (India): A material science startup that transforms unrecyclable waste into high-quality, recyclable materials, supporting a circular economy.
- Wubble.ai (Singapore): The world’s first enterprise-grade AI solution for generating royalty-free, personalized music in seconds.
L’Oréal’s Commitment to Innovation
Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA, emphasized the importance of collaboration. He said, “The high quality of entries for the 2025 Big Bang Beauty Tech Innovation Program speaks to the exceptional creativity of startups in beauty tech. At L’Oréal, we know we cannot innovate alone. Working with these startups allows us to test groundbreaking solutions and push the boundaries of what beauty can be.”
The SAPMENA region, known for its young, digitally savvy population and rapid market growth, offers fertile ground for testing and scaling such innovations.
About the Big Bang Beauty Tech Innovation Program
The Big Bang Beauty Tech Innovation Program is the largest open innovation competition of its geographical scale. It is designed to discover, support, and nurture promising startups from Australia, India, Indonesia, Malaysia, New Zealand, the Philippines, Saudi Arabia, Singapore, Thailand, the UAE, and Vietnam.
Startups compete under five challenge themes: Consumer Experience, Content & Media, New Commerce, Tech for Good, and Science for Beauty. Winners from four regional finals—Middle East, India, Australia & New Zealand, and Southeast Asia—advance to the SAPMENA Grand Finale.
The top three winners in Singapore will secure L’Oréal-funded commercial pilots and mentorship programs with senior executives. Startups that succeed in SAPMENA may gain access to L’Oréal’s global network, making the region a launchpad for global expansion and partnerships.
Recognized for Innovation Culture
L’Oréal’s dedication to innovation has received global recognition. Fast Company named the company one of the Top 50 Best Workplaces for Innovators in 2024, highlighting its culture of creativity and its leadership in beauty and fashion innovation.
With the 2025 Grand Finale, L’Oréal continues to strengthen its investment in beauty technology, accelerate collaboration with startups, and shape the future of beauty across SAPMENA and beyond.
