Bahrain
Majid Al Futtaim Launches HyperMax in Bahrain, Supporting Vision 2030: Majid Al Futtaim, the leading retail, shopping mall, and lifestyle pioneer across the Middle East, Africa, and Asia, has officially launched its flagship grocery retail brand HyperMax in Bahrain. The launch marks a significant milestone in the company’s regional expansion and commitment to community-driven retail.
HyperMax opened six locations across Bahrain, offering top-quality products at competitive prices. The brand emphasizes fresh, locally sourced produce, ensuring that customers enjoy both variety and value. Moreover, the stores are supported by over 1,600 team members, reflecting Majid Al Futtaim’s dedication to creating jobs and nurturing competitive talent.
Strengthening Local Supply Chains
Importantly, HyperMax has partnered with more than 250 local farmers, suppliers, and SMEs. Through these partnerships, the brand is boosting food security, enhancing supply chain resilience, and contributing directly to Bahrain’s sustainable economic growth. This initiative aligns seamlessly with the goals of Bahrain’s Vision 2030.
Leadership Insights
Mohamad El Khatib, Head of Operations at Majid Al Futtaim Retail – HyperMax Bahrain, stated:
“With over three decades of experience in the region, Majid Al Futtaim has consistently delivered exceptional value. HyperMax reflects our commitment to placing communities and customers at the heart of everything we do. By championing local sourcing, we are making fresh, high-quality groceries more accessible while celebrating Bahrain’s unique tastes.”
He further emphasized:
“Through HyperMax, we aim to drive sustainability and empower Bahraini farmers, suppliers, and talent, in line with Bahrain Vision 2030.”
Omnichannel Strategy
Alongside physical stores, HyperMax has launched an e-commerce platform, highlighting its omnichannel retail strategy. This approach maximizes convenience while delivering a modern, customer-first shopping experience.
Launch Celebration
To mark the occasion, HyperMax is hosting family-friendly launch activities at its flagship store in City Centre Bahrain from 6:00 pm to 10:00 pm, welcoming customers to experience its world-class retail offering.
About HyperMax Bahrain
HyperMax, independently owned and operated by Majid Al Futtaim, is a new grocery retail brand featuring six stores across the Kingdom. The brand offers a wide selection of competitively priced products, a strong focus on local sourcing, and value-driven promotions. Customers also benefit from a seamless online shopping platform and a loyalty program tailored to modern consumer needs. Founded in 1992, Majid Al Futtaim has grown into one of the most respected conglomerates in the region. With 43,000 employees, assets valued at US$19 billion, and a BBB credit rating, the group operates 29 shopping malls, seven hotels, and five mixed-use communities. It welcomes over 600 million customers annually, continuing to create “great moments for everyone, every day.”
